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Thursday, December 11, 2014

Disney CEO Bob Iger Reveals "Star Wars The Force Awakens" Trailer Almost Didn't Happen

By Dave Bouressa

By now, many of you have seen the new teaser trailer for Star Wars The Force Awakens more times than you can count-hitting the trailer to over 12 million views on Youtube, but a recent interview with Disney CEO Bob Iger revealed that this trailer almost didn't happen.

In an interview with Variety, Iger had this to say:

"I keep telling J.J. Abrams this is a $4 billion movie. We need to treat this very special. It’s an unbelievable privilege and unbelievable responsibility to take a jewel and treat it in a way that is respectful of its past but brings it into the future."

"Disney nearly didn't release a trailer, Iger admitted. Abrams is known for wanting to keep footage of his films under wraps. But the rabid 'Star Wars' fanbase prompted Disney to come up with the brief introduction of what the new film would look like."

This may have been a poor choice of words, because it puts the Disney company in a bad light and reveals how they see this upcoming film. This is not a $4 billion film. It is a several hundred million dollar film, and they will surely make their $4 billion dollars back in just a few years thanks to the multiple films that have been planned, and the Star Wars name being a merchandise giant (with the next film opening exactly a week before Christmas). This line of thought may opens ones eyes in why originally nobody wanted to take the director role for the upcoming Star Wars film- because the immense overwhelming pressure from both the fans and the Disney company.

To put it into perspective, if a parent pays alot of money for their child to take karate classes, that child better be top of their class, get a blackbelt and do so damn quickly. Most parents would never say that to their child, merely think it. The Disney company is apparently the parent that says it to their child's face.

Whether or not this method of "parenting" pays off and creates the "jewel" that Disney wants is entirely up in the air until we see the film for ourselves next December. Until then, we will have to settle with the 88-second teaser trailer.

Are you excited for the upcoming film? Let us know!

Star Wars Episode VII: The Force Awakens comes out on December 18th, 2015 and stars John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, Domhnal Gleeson, Max von Sydow, 
Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker.


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